Milk Moon House featured in Regional Publications

Milk Moon House has been honored to be featured in four notable publications recently: The Knoxville News Sentinel’s Shopper News section, Knoxville Style, Regional Publication Blue Ridge Country Magazine, and featured on Knoxvile Tourism organization Visit Knoxville's website. Read the articles in the links below!



Knox News-Sentinel / Shopper News:
Since 1968, readers have counted on the Shopper-News for hard-hitting local news and in-depth community coverage.

"Milk Moon House’s handmade décor and holiday ornaments a family affair", by Ali James

It is the week before Thanksgiving and Joanna Simeone is in her Milk Moon House workshop filling retail orders. Over the years, Simeone’s work has evolved from hand painted furniture to literary artwork.

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Blue Ridge Country Magazine:
Blue Ridge Country is a Virginia-based international award-winning bimonthly regional magazine covering travel, history, food, festivals, outdoors and the environment in the Blue Ridge Mountains of seven southern states.

"Living an Authentic Life: From Luxury to Furniture to Art",
by Nancy Henderson

One night while Joanna Simeone was sitting on the back deck, working on an art piece for a client after 2-year-old Sophia and baby Hunter went to bed, she looked up at the sky and suddenly knew what she wanted to name her new business.

Simeone, 38, owner of Milk Moon House studio in Louisville, Tennessee, had been searching for a phrase that would be easy to remember. It also needed to be spiritual without being preachy.

“The moon was so full, and it was so big,” she recalls of that evening. “The moon in May is called the milk moon, and it’s the moon of abundance, the moon of plenty. It’s all about growing.”

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Knoxville Style
Knoxville Style is multimedia platform for women, by everyone to inspire and encourage through fashion, beauty, health, art, entertainment, design and more.

"Making Space"
by Jo Simeone

My name is Jo and I define middle-class America: married to Peter with two children in public school, a dual-income, and a church membership. Typical, right? There’s more. We owned two shiny cars, a big, beautiful house, and filled our calendar with work, school, sports, volunteer and social activities (mostly kids’ birthday parties). We also shared qualities the middle class demographic deeply possess, but never talk about, because it stinks. The majority of our monthly income went toward mortgage and car payments, and no matter what “system” we tried, our $7,000 credit card debt wouldn’t budge.

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Visit Knoxville
Visit Knoxville is a nonprofit, private company that works together with the community, business leaders and local and state government to further develop Knoxville as a premier destination for visitors, meetings/conventions, sporting events and film production.

"The Maker City – Graphic Artists"

How did you get started doing what you do?

After stepping out of the public relations industry where I had been working since college to raise our two little ones, I had a fresh yearning to have more fun. One day, a friend of mine asked me “What brings you joy? Not anyone else, only you.” The answer came easy: I loved seeing old become new again. And for me, this looked like being elbow deep in paint, and pen deep in writing. I’d paint whatever I could get my hands on; an old piece of furniture, a slab of barnwood. I’d write through my feelings of insecurity as a young wife and a new stay-at-home mom. Then friends began asking me to paint them something. Soon, their friends began asking, and Milk Moon House was born.

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September 15, 2020 — Jo Simeone